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This web site has the following in the web site, "SPECIAL REDUCED RATES FOR THE 2017 PHEASANT SEASON." We noticed that the web site also stated " October 21, 2017 to Jan 7, 2018." It also said " Welcome to Dakota Prairie Hunting. Dakota Prairie Hunting is a family owned hunting operation offering abundant Chinese Ringneck Pheasant hunting in the heart of South Dakota. Our habitat has allowed numbers of wild birds to flourish, providing you a successful hunt with many memories. Limits are likely with 550 acres of CRP land and lots of birds. Buzz Koenig, North Carolina." The header had south dakota pheasant hunting as the highest ranking optimized keyword. It is followed by pheasant hunting, pheasant hunting south dakota, and south dakota hunting which isn't as ranked as highly as south dakota pheasant hunting. The next words dakotaprairiehunting.com uses is hunting pheasant. ringneck pheasant was included and will not be understood by web crawlers.